About Me
I’m a multidisciplinary artist and creative director specialising in digital storytelling, identity and community led-practice. My work draws from Irish life, subcultures and online spaces to build worlds that reflect my everyday experience.
In 2026, I graduated with a BA in Communications, Media & Storytelling from ATU Galway, where I developed skills across a broad range of disciplines including local journalism, media production and digital marketing. My degree sharpened my ability to tell captivating stories through many formats such as short documentaries, bookmaking and podcasts.
At 17, my friends and I started 32 Crew as a way to explore streetwear, events and the culture around us. What began as a shared interest in music and fashion became my first experience building a creative world from the ground up, shaping everything from clothing concepts, to marketing campaigns and social media strategy.
My most recent project, EMFM, carries that same collaborative energy into a more focused platform for alternative nightlife, promoting emerging artists and local culture. For me, the project exemplifies the core of my practice: creating work that feels honest, grounded and meaningful to the people it represents.
LEADING 32 CREW DESIGNING NOR·MAL DIRECTING CARDS
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